Class Preview & Full Course Curriculum
DOWNLOAD the complete lesson-by-lesson curriculum.
In the first lesson, we lay the foundation for the rest of the course. I cover the big picture and lay out how to stake your claim online and set measurable goals.
In the second lesson, we go deep on how to formulate your brand positioning and messaging platform. We also cover exactly how to hone in on your brand voice by developing buyer personas.
In the third lesson, it's all about getting into the finer details of mapping out your buyer's journey with captivating calls-to-action (CTAs) and keeping focused on providing a seamless user experience. We also cover how to build a strategic sitemap for your website.
In the fourth lesson, we get deep into empathy marketing and how you can create a buyer focused content strategy by creating a unique, premium offer to start building your customer base.
In the fifth lesson, you'll learn how to chart out a content calendar that's realistic for your schedule, how to ideate topics, repurpose content across various platforms and most importantly—how to leverage credibility to build better content.
The sixth lesson features special co-host Jose Han—an expert in search engine marketing and paid digital ads. He joins me to talk through exactly how search engines work, and how you can attract new business through organic and paid activities.
In the final lesson we cover DIY public relations efforts and how to use cross-promotion to your benefit by leveraging other people's networks. We also discuss the power of user-generated content and when/where to use it.